Lawlor calls for international marketing campaign to brand Irish beef as a high quality, grass-fed product
Fine Gael TD for Kildare North, Anthony Lawlor, is calling for an international branding campaign for Irish beef to be established, which would highlight the fact that Irish cattle are grass-fed, giving our beef a better flavour. Deputy Lawlor has suggested that the campaign could be styled on the Kerrygold marketing drive, which pitches the product as ‘the one and only Irish butter’.
27th June 2014