New Commission is an opportunity to shape a fresh media environment – Bruton

The new Future of Media Commission is an exciting opportunity to shape a new media environment and help prevent existing models being hollowed out by the rapid pace of change, the Fine Gael Parliamentary Party Chairman, Richard Bruton has said.

After the Government today (Tuesday) agreed the terms of reference on the Future of Media Commission, Deputy Bruton said it is an opportunity to signpost ways for all people to get timely and accurate information on issues of national importance.

“Covid-19 has underlined the importance of trusted sources of information and exposes the vulnerability of existing models in the face of the changing ways in which media is consumed.

“Some of these trends could only accelerate, such as the decline in audience reach of traditional media among younger people, and the rise of global platforms offering access to vast arrays of content.

“The challenge for the Commission is to signpost new ways of ensuring citizens can get relevant, timely and truthful information on issues of national importance.

“We need new ways to reach audiences with quality Irish work across the spectrum of news, sport and culture. This is an exciting opportunity to shape a new media environment rather than see existing models hollowed out by the rapid pace of change,” Deputy Bruton said.

The new Future of Media Commission is an exciting opportunity to shape a new media environment and help prevent existing models being hollowed out by the rapid pace of change, the Fine Gael Parliamentary Party Chairman, Richard Bruton has said.

After the Government today (Tuesday) agreed the terms of reference on the Future of Media Commission, Deputy Bruton said it is an opportunity to signpost ways for all people to get timely and accurate information on issues of national importance.

“Covid-19 has underlined the importance of trusted sources of information and exposes the vulnerability of existing models in the face of the changing ways in which media is consumed.

“Some of these trends could only accelerate, such as the decline in audience reach of traditional media among younger people, and the rise of global platforms offering access to vast arrays of content.

“The challenge for the Commission is to signpost new ways of ensuring citizens can get relevant, timely and truthful information on issues of national importance.

“We need new ways to reach audiences with quality Irish work across the spectrum of news, sport and culture. This is an exciting opportunity to shape a new media environment rather than see existing models hollowed out by the rapid pace of change,” Deputy Bruton said.